Brand Toolbox® CMS is included with all upfront purchases, allowing all clients and administrators of the site to add and edit content. The core solution includes 25 pages of pre-populated generic guidelines content, allowing you to simply insert your brand logos, colours, typography and guidelines information into the spaces provided.
Note that the Page tools > Email this page, the Advanced search engine (intuitive search) and the Sitemap and alphabetised index modules are included in the core solution.
The Brand Toolbox® document/asset finder is a quick and easy way to find, view and download logos, stationery, brochures, PDFs, Microsoft Word templates, InDesign and Illustrator files, EPSs, JPEGs, ZIPs, Powerpoint files, video, audio files and more. It is the heart of the Brand Toolbox® brand asset management solution.
The asset finder manages all the reusable documents and downloads in the site’s library. A sophisticated search engine manages and categorises all assets for simple document retrieval. Integral to the system is version control, so previous versions of artwork can be kept on file. And, all assets are permission-based, so you can set which users are approved to view individual assets.
The Brand Toolbox® image library and advanced image finder is a Getty-inspired keyword-based search engine, allowing you to search for images by image number/name, category, date added, keyword metatag, ‘royalty free’ or ‘talent fees apply’.
The image library module stores all the low, medium and high resolution downloadable image files in the site’s library. A sophisticated search engine manages and categorises all images for simple retrieval. Integral to the system is version control, so previous image versions can be kept on file. All images are permission-based, so you can set which users are approved to view individual images.
All members/users are notified by email every time a new logo, artwork file or guidelines information is added or amended, providing up-to-date ‘policing’ of the brand. The email newsletter updates also provide a communication channel for the brand and its values.
The email newsletter can be sent to individual users or the entire user/member database.
All new pages or sections added or updated on the guidelines are automatically added to the ‘What’s new’ device, which lists the 30 most recent updates/additions. A link to the ‘What’s new’ page allows the user to view all updates.
The ‘Latest news’ module flashes news headlines on the home page of the site, allowing the brand and marketing managers to feature important and breaking news stories to all users. Article titles, dates, content and authors are included for back cataloging all news articles.
Coupling the ‘Latest news’ module with the ‘Share feedback’ module creates a very effective and interactive brand communications channel.
Allows users to store their own personal ‘Quick links’, helping them find/return to their favourite pages easily. This is superior to browser bookmarking, as ‘Quick links’ are attributed to the user and they are able to view their ‘Quick links’ from any computer.
Users can flag and sort their favourite pages for future quick reference.
As well as being able to print the currently selected page, the print module allows the user to print every page in the currently selected sub-section and the section that it is contained within.
Content is accurately formatted to A4 without the unnecessary navigation and page tools included. Custom print style sheets (CSS) are created to ensure all guidelines info print correctly.
Allows the user to automatically email an important or ‘must see’ page link (URL) to a friend/colleague and add comments.
The module promotes an open forum and allows users to express their views on the page. It is included at the base of every page’s content area. Users can give feedback on whether they feel the information is helpful or complicated and all other users can see comments and add their own.
The feedback feature allows users to contribute ideas to the brand style guidelines, helping it to grow and evolve. Users will also feel more involved and it encourages discussion around your brand.
The Poll/questionnaire module lets you create simple polls. You ask a question, provide possible answers, and let your users vote. The system then keeps a running tally of the results and visually displays the poll results. You can also specify how long the voting will run for.
Ability to view full web statistics on those sections of the online brand guidelines that are being used regularly and those that are not. Full integration and behavioural tracking assists you with economical management of content. All pages will be linked to Google Analytics for superior web statistics.
The search engine dynamically finds search results as you type, alleviating the need to scroll through multiple lists of search results.
The sitemap and index tool displays all pages based on either site structure or alphabetical listings and provides a refreshing alternative to searching the entire site.
So your global user groups and markets speak the same language, the system allows users to select and view content in their own language. The module includes any of the following languages: English, French, Spanish (with variants), Dutch, Japanese, Chinese, Russian, Danish, Swedish, Norwegian and Greek. *Other languages upon request.