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The benefits
Commonly referred to as our ‘Online Brand Guidelines Content Management System’ or the ‘Brand Hub’, Brand Toolbox® replaces the slow, costly and inefficient system of disseminating brand information traditionally via printed media and CDs.
Brand Toolbox® keeps all stakeholders updated with the latest branding developments and initiatives. It also highlights the most recent and updated content, so users never miss an update. We are not saying that the printed guidelines manual is dead, but the benefits of an online tool speak for themselves.
Sign up to the online demo and explore the solution.
Ten great reasons to install Brand Toolbox®:
A global (brand hub) means that everyone, globally and across different markets, has instant access to the guidelines, wherever they are, on any computer or network. It’s accessible 24/7. The system can accommodate multiple layers of users and different levels of access.
A central web-based resource for the distribution of all brand information, brand tools, brand applications and brand assets, easily accessible for all involved. The one repository ensures that all guidelines information is correct and version controlled, so there is no longer any excuse for using outdated files or redundant marketing collateral.
Immediate and long term cost savings. Guidelines do not have to be printed or distributed as hard copies. Any amendment to guideline information can be made instantly, without requiring the expensive reprinting and redistribution of printed material. It is a ‘live’ version of a corporate identity manual with superior benefits.
All members/users are notified by email every time a new logo, artwork file or guidelines information is added or amended, providing up-to-date ‘policing’ of the brand. The email newsletter updates also provide a communication channel for the brand and its values.
The site administrators and marketing department personnel have instant access to detailed profiles of all members using the site, allowing easy tracking of supplier database and customer retention. This information allows the site editors to target communications to specific user groups.
Ability to view full web statistics on those sections of the website that are being used regularly and those that are not. Full integration and behavioural tracking assists you with economical management of content.
Dispense general information about your business and other related information, products and/or campaigns. The newsletters also provide a communication channel for the brand and its values.
Site search functionality allows instant navigation and retrieval of deeply embedded information on the site. Logos, images, colour palettes, fonts and artwork files are all catalogued by the database and searchable.
Become a custodian/editor of the site via integration of Brand Toolbox®’s Content Management System (CMS). Clients can either purchase Brand Toolbox® outright or outsource the management of the system to syn-rg. Whichever direction you choose, we customise the system to each client's individual branding and functionality requirements.
So your global user groups and markets speak the same language, the system allows users to select and view content in their own language.
Yes, I know, but why stop at ten reasons...
Brand Toolbox® is maintained by syn-rg’s technical support team. We coordinate and manage all hosting in secure data centres to offer you peace-of-mind and protection for your greatest business asset. Ask us about a tailored support package to meet your specific requirements.
Website backup infrastructure
As you may have heard, an Australian hosting provider has made the news recently
after thousands of its customer web sites were lost as a result of a particularly malicious security breach.In response, some of our clients have asked us how we manage our backups and what steps we have
taken to ensure customer sites are safe.With the help of our hosting partners and a combination of online and offline backups, our infrastructure provides a staggering four levels of backups. So even if three copies fail, your data is still safe.
syn-rg’s backup infrastructure is outlined below:
1. RAID
RAID involves multiple hard drives with multiple copies of data. If one drive fails, the other picks up
the slack.2. Primary Backup
This is a backup taken at regular intervals of every web site, database and virtual server. The backup is located on a dedicated backup server that is securely separated from our standard hosting servers.
If you need a database backup restored from last week or a month ago, this is where we will retrieve the backup for you, free of charge.3. Secondary Backup
This is a backup of level 2, again located on separate dedicated storage device. All backups here are compressed and encrypted, ready for level 4.
4. Offline Backup
This is the clincher that makes the whole backup system foolproof. The level 3 backup is rotated regularly and taken offsite to a secure facility. These backups are offline (powered off) and unplugged from the internet at all times.
The high cost of failed brand asset management
Sep. 2010 - whitepaper
The high cost of inefficiency
Time wasted in searching and the inability to find information results in poor decision making based on erroneous or insufficient data.
Why document and asset management?
Documents or assets, in whatever format they exist, contain knowledge that have financial and cultural value to a business. They are intellectual property and an organisation that cannot manage, share and distribute them effectively and efficiently wastes money.
Brand Toolbox® and risk management
Defending the value and integrity of your brand is core to the Brand Toolbox® solution. Data quality, brand compliance, corporate reputation, communication, privacy and security are essential factors in approaching brand risk management.
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