Brand Toolbox® is an all-encompassing brand asset management solution that houses, distributes and integrates all your brand information, brand tools and brand assets within an easily accessible, web-based resource.
It is a central online repository enabling clients, business managers, brand custodians, marketing staff, employees and select vendors to manage an organisation's brand guidelines, collateral assets and marketing material 24/7. Selected groups worldwide, across different markets and different languages, can access the latest brand resources and increase visibility and transparency across a brand's direction.
Another unique benefit of Brand Toolbox® is its educational element, increasing understanding of an organisation's brand values and aligning employee performance to brand strategy. It also provides a valuable communication channel for employee training and education.
Some considerations to think about:
- Is your team using the correct logo version and artwork file?
- Are you wasting valuable time and money retrieving images, or just can't find them?
- Can't find the correct template or artwork version for a particular communication?
- Where do you store all your finished proformas, corporate templates and marketing collateral, so all your channel partners can utilise them easily, anytime and across all markets?
- How do you manage all your completed advertisements and email campaigns so they can be utilised again and again for successive campaigns?
- How are all your employees, clients and suppliers educated about your brand values and communications tools?
- How is your distribution list and channel partners informed of updates to your brand guidelines information?
If you answered no or are unsure of the answers to any of
the questions above, then please read more about
the benefits of a Brand Toolbox®.